Simone Massoni - ADV Campaign

BONOBOS BLACK FRIDAY CAMPAIGN

A year ago I had the pleasure of designing a gang of very cool animals for Bonobos' Black Friday mini campaign. Thanks to this commission and Beginners of London, my characters then started dancing, jumping and moving around. This gallery features original content from the campaign, as well as sketches, behind-the-scenes footage, and videos re-edited for the sake of it. I hope you enjoy it.

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Client: Bonobos USA

My super agents: Dutch Uncle

Artist-AD-Music: Simone Massoni

Cool moves by: Beginners

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©2021 simone massoni

A true love story between the two things I'm most passionate about: illustration & typography. All time classics typefaces meet their gracious soul-mates.

Typography & Pin-Ups

GQ's Advertorial Series

For four issues of the German GQ's Mag I've recently had the pleasure to collab with Art director Jana Meier-Roberts for this special section of the mag. What was asked was to do the so-called Advertorial, which means Brand product placement into editorial pieces. For four straight months I was asked to take care of the Men Of The Year section and make original contents under Jana's careful art direction playing with brands such as Hugo Boss, Volkswagen, Regent Hotel Berlin & Grey Goose.

EDITORIAL ARTWORKS

Selection of artworks published in the past few years on magazines and newspapers including The New Yorker, Vogue, The New York Times, Boston Globe, GQ, Times, Washington Post, L'Espresso, Wired and many others.

Magazines & Newspapers

PATTERN/ POSTER ART

MBFF Poster Exhibition

MBFF/Milano Bicycle Film Festival

Selection of 10 spots illustrations made for The New Yorker special Food issue.

Saraghina Caffé

See You Project

A mesmerizing pattern suspended in time and water

Selection of 10 spots illustrations made for The New Yorker special Crime & Detective Christmas issue.

THE 40s: THE STORY OF A DECADE - The cultural and political history of the watershed decade of the 20th century, as told by the New Yorker.

The New Yorker/Random House

Oversimplified Monthly

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