BONOBOS BLACK FRIDAY CAMPAIGN


A year ago I had the pleasure of designing a gang of very cool animals for Bonobos' Black Friday mini campaign. Thanks to this commission and Beginners of London, my characters then started dancing, jumping and moving around. This gallery features original content from the campaign, as well as sketches, behind-the-scenes footage, and videos re-edited for the sake of it. I hope you enjoy it.

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Client: Bonobos USA
My super agents: Dutch Uncle
Artist-AD-Music: Simone Massoni
Cool moves by: Beginners
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ADV Campaign
Series of illustrations and a 30s commercial for Corcoran NY. Art by ©Simone Massoni.
Corcoran
EDITORIAL
Selection of 10 spots illustrations made for The New Yorker special Food issue.
The New Yorker
EDITORIAL SPOTS
Selection of spots illustrations made for The New Yorker.
The New Yorker
PATTERN/ POSTER ART
MBFF Poster Exhibition
MBFF/Milano Bicycle Film Festival
Product/Label Design
Redesign to celebrate the 160th anniversary of the historic Family Company from Prato.
Biscottificio Antonio Mattei
See You Project
A mesmerizing pattern suspended in time and water
CAMPAIGN
Kiehl's LOVES Global Campaign 2019, involving over 40+ Countries and Cities spread all around the globe.
Kiehl's
BOOK
CARMEN, selected artworks.
Eli
PORTRAITS
12 Illustrious characters who has lived and contributed to the Florentine Renaissance portrayed to celebrate the 45th anniversary of the prestigious Costi&Poggiali printing house. A calendar has been printed is a luxurious Savile Row Plain (color Camel) 300gsm.
GQ's Advertorial Series
For four issues of the German GQ's Mag I've recently had the pleasure to collab with Art director Jana Meier-Roberts for this special section of the mag. What was asked was to do the so-called Advertorial, which means Brand product placement into editorial pieces. For four straight months I was asked to take care of the Men Of The Year section and make original contents under Jana's careful art direction playing with brands such as Hugo Boss, Volkswagen, Regent Hotel Berlin & Grey Goose.
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