Simone Massoni - ADV Campaign

Illustrating a variety of typical Big Apple subjects and moments, can you imagine a greater joy? Being asked to represent your favorite city! Well, actually the joy was even greater

when I realized that Christina's wise art direction would allow me to add some irony to the series.

Joy over? On the contrary:

Corcoran Heads recently commissioned a 30-second commercial,

impeccably produced by IV Studio.
And to think, if it hadn't been for Pierre —Founder of Do Things NY–

and Helen —my super agent at Dutch Uncle—

this would have remained a fantasy. What a ride these past two years have been!

Agency | Do Things NY (Pierre Jeand'heur)

Agency Rep | Dutch Uncle (Helen Cowley)

Commercial | IV Studio (Head of Production: Rebekah Hamilton — AD: Taylor Yontz)

Music | Cody Fry

Art | Simone Massoni

Thanks and infinite props: Christina Chuo and Rachel Rottemberg at Corcoran

Thanks

See You Project

A mesmerizing pattern suspended in time and water

Christmas Campaign 'Gifts All Wrapped Up' for the Mr Porter/Net-A-Porter brand including a series of characters interacting with objects and a 1 minute animation used to launch the campaign.

MrPorter / Net-A-Porter

THE 40s: THE STORY OF A DECADE - The cultural and political history of the watershed decade of the 20th century, as told by the New Yorker.

The New Yorker/Random House

Mini ADV Campaign for Black Friday Week. Set of funny animals then animated and used on different platforms + some fun stuff not part of the campaign.

CARMEN, selected artworks.

Simone Massoni x Ferragamo, Festive Cards Set

Salvatore Ferragamo

GQ's Advertorial Series

For four issues of the German GQ's Mag I've recently had the pleasure to collab with Art director Jana Meier-Roberts for this special section of the mag. What was asked was to do the so-called Advertorial, which means Brand product placement into editorial pieces. For four straight months I was asked to take care of the Men Of The Year section and make original contents under Jana's careful art direction playing with brands such as Hugo Boss, Volkswagen, Regent Hotel Berlin & Grey Goose.

PATTERN/ POSTER ART

MBFF Poster Exhibition

MBFF/Milano Bicycle Film Festival

A true love story between the two things I'm most passionate about: illustration & typography. All time classics typefaces meet their gracious soul-mates.

Typography & Pin-Ups

Selection of 10 spots illustrations made for The New Yorker special Crime & Detective Christmas issue.

↑Back to Top