Client    Salvatore Ferragamo
Agency    Machas
Artist    Simone Massoni
Photos    Nuri Rashid

Set of three cards and European mini tour through the Ferragamo Flagship Stores in Berlin, London, Paris, Milan, Florence and Rome with live drawing sessions and custom personal cards for a limited number of the brand's Elite customers.
Being a Florentine myself has made the whole experience special, as well as making me extremely proud. Salvatore Ferragamo was an Italian shoe designer and the founder of the luxury goods brand that bears his name, today one of the most representative and well-known fashion brands in the world, synonymous with timeless elegance.

© Simone Massoni
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CARMEN, selected artworks.
THE 40s: THE STORY OF A DECADE - The cultural and political history of the watershed decade of the 20th century, as told by the New Yorker.
The New Yorker/Random House
A true love story between the two things I'm most passionate about: illustration & typography. All time classics typefaces meet their gracious soul-mates.
Typography & Pin-Ups
Christmas Campaign 'Gifts All Wrapped Up' for the Mr Porter/Net-A-Porter brand including a series of characters interacting with objects and a 1 minute animation used to launch the campaign.
MrPorter / Net-A-Porter
Kiehl's LOVES Global Campaign 2019, involving over 40+ Countries and Cities spread all around the globe.
Product/Label Design
Redesign to celebrate the 160th anniversary of the historic Family Company from Prato.
Biscottificio Antonio Mattei
GQ's Advertorial Series
For four issues of the German GQ's Mag I've recently had the pleasure to collab with Art director Jana Meier-Roberts for this special section of the mag. What was asked was to do the so-called Advertorial, which means Brand product placement into editorial pieces. For four straight months I was asked to take care of the Men Of The Year section and make original contents under Jana's careful art direction playing with brands such as Hugo Boss, Volkswagen, Regent Hotel Berlin & Grey Goose.
Selection of artworks published in the past few years on magazines and newspapers including The New Yorker, Vogue, The New York Times, Boston Globe, GQ, Times, Washington Post, L'Espresso, Wired and many others.
Magazines & Newspapers
Eight 'holidays related' covers commissioned by Facebook to customize at best your very special events.
12 Illustrious characters who has lived and contributed to the Florentine Renaissance portrayed to celebrate the 45th anniversary of the prestigious Costi&Poggiali printing house. A calendar has been printed is a luxurious Savile Row Plain (color Camel) 300gsm.
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